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Question: Discuss about theMarketing for Toyota Market Research. Answer: Introduction: Toyota is one of the largest car manufacturer companies in Asia. Toyota has a noteworthy market share as it has factories all over the world. The company has manufacturing plants in Japan, hence the success of marketing plan associated with the best practices of the Japanese way of doing work (Lander and Liker, 2007). This report shows the market strategy of Toyota Company. Toyota Market Research The latest marketing strategy of Toyota is based on the communication marketing with the efficiency of manufacturing and the use of high quality of vehicles. Advertising Media and print advertising are the key elements of the Toyota marketing plan. The customers are to be reached by every means of communication such as TV, radio, newspaper, posters and magazines. Toyota has a vast marketing strategy that helps in publicizing the brand awareness and also advertising the new and specific product of the company (Benders and Morita, 2004). The successful Toyota marketing campaigns are Jungle Wakudoki and the latest video is Fuelled by the Future has also shown to be extremely successful among internet customers. Sales Promotion Toyota believes in sales promotions as a marketing practice and maintains it carefully. Toyota also maintains different sections in their websites for the convenience of their customers (Benders and Morita, 2004). These sections include information about the special deals in their regions and other related product information. The company also runs different programs for customers. Conclusion The Toyota Company has adopted global strategy focus on research, and quality improves products and also has innovative techniques to maintain its image in the market (Lander and Liker, 2007). It also focuses on the need and the satisfaction of the consumers by reaching them in every possible way and tries to occupy the whole world. References Benders, J. and Morita, M. (2004). Changes in Toyota Motors operations management.International Journal of Production Research, 42(3), pp.433-444. Lander, E. and Liker, J. (2007). The Toyota Production System and art: making highly customized and creative products the Toyota way.International Journal of Production Research, 45(16), pp.3681-3698.